Entries by Gilson

How to Boost Blog Post SEO: 5 Easy Tips

Improve your Blog Post SEO with quick and easy tips that anyone can use! Are you having trouble figuring out how to structure your blogs for SEO? It’s easier than you think! Just step outside of the box and start thinking about making your posts more concise and easier to read. What is SEO? SEO […]

How to Work Hard and Play Hard with a Company Picnic

A company picnic is no joke. We all love to work hard, but it’s just as important to play hard. This year we celebrated our first company picnic in almost ten years for Gilson Graphics! We celebrated at Riverside Park in beautiful Grand Rapids where we played games, ate great food, and celebrated our employees […]

Your Elf Will Be With You Soon For the Holiday Season!

Expecting an Elf surprise? Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of […]

Lunch & Learn 2016: Gilson Redefines “Power Lunch”

Anticipation for Gilson’s Lunch & Learn began to build from the moment the eye-catching yellow and black invitation arrived in customers’ mailboxes. Promoting the “Power of Premium,” the invitation included a nifty little pop-up box reminding guests of the date (and visually demonstrating Gilson’s multi-layered capabilities.) Within days, nearly 200 customers had confirmed a spot […]

Large Format Printer: Faster Than a Speeding Bullet

Need a large format printer that’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3  large format printer—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically advanced equipment on the planet! Large Format Printer–A Hero’s Welcome […]

SEO: The Do’s and Don’ts of Your Strategy

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs). But […]

Harris Steals the Show with Recyclable Booth

If a company’s business is all about recycling, it makes perfect sense that its trade show booth would be completely recyclable. Harris Equipment, a waste and recycling equipment provider based in Georgia, wanted its trade show display to reflect the company’s services. But the structure Harris envisioned was more complicated than a simple cardboard display. Gilson […]

Social Media: 10 Steps to Make it Simple

Social media can be pretty hard to navigate! So many options and material are continuously being updated. Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business. Luckily, we’ve got some easy tips to help create a great campaign and […]

Targeted Mailings: Increasing Student Response Rates

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students. Since lower unemployment rates have resulted in a declining population of adults going back […]

Textiles and Innovation: A Room in a Box

Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market. To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Alta is the first (and only) textile technology to deliver certified performance […]