Gilson Takes Center Stage in Venue Opening

Months of anticipation preceded the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown. To make sure the venue would be completed […]

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Packaging Magic: It’s All in the Box

In the shipping world, “oversized” is a very expensive condition. In fact, it’s a condition that can add more than $65 to each package that measures over “standard” size. If you’re shipping a birthday package to your mom, that’s an annoying fee; but if you’re shipping literally hundreds of packages to your customers and dealer […]

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Gilson Elves Deliver Big Results

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention. But you don’t have to take our word for it—just ask the elves! Our most recent marketing campaign began with a fun idea and a couple of pointy ears. […]

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The Elves Will Be With You Soon!

Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of seasonal magic. Just in […]

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Lunch & Learn 2016: Gilson Redefines the “Power Lunch”

From the moment the eye-catching yellow and black invitation arrived in customers’ mailboxes, anticipation for Gilson’s Lunch & Learn began to build. Promoting the “Power of Premium,” the invitation included a nifty little pop-up box reminding guests of the date (and visually demonstrating Gilson’s multi-layered capabilities.) Within days, nearly 200 customers had confirmed a spot […]

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Faster Than a Speeding Bullet

Gilson’s new High-Speed Large Format Printer: Saving the World One Job at a Time   What’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3 for large format printing—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically […]

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The Do’s and Don’ts of SEO

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs). But why […]

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Harris Steals the Show with Recyclable Booth

If a company’s business is all about recycling, it makes perfect sense that its trade show booth would be completely recyclable. Harris Equipment, a waste and recycling equipment provider based in Georgia, wanted its trade show display to reflect the company’s services. But the booth Harris envisioned was more complicated than a simple cardboard display. Gilson […]

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Simplifying Social Media

With so many options and material that is continuously being updated, social media can be pretty hard to navigate! Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business.   Gilson has developed a ten-step strategy to help guide you […]

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College Connections: Increasing Student Response Rates through Targeted Mailings

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies to attract students. Since lower unemployment rates have resulted in a declining population of adults going back to school, colleges […]

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