Category: News

The Do’s and Don’ts of SEO

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs). But why […]

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Simplifying Social Media

With so many options and material that is continuously being updated, social media can be pretty hard to navigate! Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business.   Gilson has developed a ten-step strategy to help guide you […]

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College Connections: Increasing Student Response Rates through Targeted Mailings

Targeted mailers

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies to attract students. Since lower unemployment rates have resulted in a declining population of adults going back to school, colleges […]

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A Room in a Box: Gilson Innovation Brings Applied Textiles’ Vision to Life

To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market.  Alta is the first (and only) textile technology to deliver certified performance […]

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And the winner is…


Gilson Graphics is proud to announce Dylan Wagamon as our 2015 salesperson of the year. The award was presented to Dylan during our annual sales meeting on September 17 at Arnie’s Bakery & Restaurant. “It’s an amazing feeling,” Dylan said. “Especially when it’s coupled with all of our company’s recent success. It’s great!” This is […]

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Gilson Event Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special. Click […]

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Experiences Matter: 200+ Visit Gilson for Lunch & Learn Event

GRAND RAPIDS, MICH. –– Gilson recently hosted more than 200 guests at their Grand Rapids, Michigan production facility for a morning of exploration and learning at their 2015 Lunch & Learn Event, sponsored in part by Central Michigan Paper and Mohawk. Attendees were treated to a tour of Gilson’s facility, which routed through the in-house […]

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Gilson Named Among 2015 Best Practices Award Winners

Gilson was named the 2015 Best Practices Award Winner in the Self-Promotion category by PODi, the Digital Printing Initiative. The 2015 awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. Gilson accepted the award at the annual AppForum digital printing and direct marketing conference, […]

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9 Tips for Spring College Photoshoots

In college admissions offices, the arrival of spring brings with it other annual events such as the push for committing students by May 1, allocating budgets for next year, and selecting a photographer to capture outdoor images before students scatter the globe for the summer. If you are one of the many colleges who will […]

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