When it comes to exhibiting at GlobalShop, Gilson dares to be different! This year’s display was no exception, as Gilson showed off a brand new retro gaming-themed booth that explores the various levels of “Retail World” – and how Gilson can help you reach the top of your game.
GlobalShop, which takes place at the Mandalay Bay Convention Center in Las Vegas, NV from March 28-30, is the world’s largest retail trade show and conference. Gilson has attended for the last several years, with booth displays each year that encourage participation and engagement from those passing by.
This year’s booth included a massive digital display, broadcasting a fun (and educational!) retro video developed by Gilson’s creative team. Also a crowd-stopper was the live-action Nerf gun shooting range, which encouraged attendees to participate by hitting moving targets with suction cup darts. The darts made an appearance in the pre-show campaign as well. Gilson mailed a dart to select attendees and encouraged them to ‘Save The Dart!’ and visit Gilson at the show for a chance to win prizes. The direct mail pieces helped draw a parallel between Gilson’s message and the theme of the booth, increasing foot traffic and recognition of Gilson’s name at the show.
For more information on the campaign results, see our related blog post here.
Have an event or promotion coming up that could use a creative boost? Contact your Gilson account representative or visit our Contact Page to reach out!