Variable data: more than just a name.

If there’s one thing Gilson’s marketing team knows, it’s the importance of using your data to your advantage. So when we set out to plan our pre-show campaign for GlobalShop, we carefully considered the use of variable data. Traditional variable data might conjur up images of flashy postcards with glaringly obvious personalization (“Hey Jim! You’ve […]

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Meijer

In business since 1934, Meijer is widely acknowledged as the pioneer of the American superstore – it opened the first “hypermarket” in 1962, 26 years before Walmart. Today, Meijer owns and operates more than 200 supercenters and 177 gas/convenience stations throughout the Midwest. It is one of the nation’s largest privately held companies, with annual […]

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Family Christian Stores

Family Christian Stores is America’s leading specialty retailer, with more than 250 stores in 39 states offering Christian-themed books, music, videos, software, gifts, apparel and more. The FCS chain grew rapidly after spinning off from Christian publishing giant Zondervan in the ’90s. By 2005, it became apparent that FCS’ fulfillment vendors could not keep pace […]

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Welcome to our new Website!

At Gilson, we are always focused on our clients’ needs. Whether we’re printing a big job at a moment’s notice, delivering store signage to one of the Midwest’s largest retailers, or developing creative solutions to complex marketing problems, our number one goal is helping our clients to succeed. But you know how it goes. The cobbler’s […]

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BDO

BDO: 100 Years and Counting BDO is a national accounting and professional services firm that provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. The company is one of the largest of its kind and serves clients through 34 offices and more than 300 independent […]

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General Motors

General Motors Paves The Way General Motors is the world’s largest automaker. It was founded in 1908 and quickly became the industry’s annual global sales leader — the title it still holds today, in the face of fiercer-than-ever competition. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In the […]

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Viking Corporation

Viking: An Industry Leader Viking has led the world in the design and manufacture of fire protection products for more than 80 years. Today, Viking systems protect many of the world’s most invaluable properties, from the White House in Washington, D.C. to the Grand Theatre in Shanghai to the Palace Hotel in Madrid. Viking markets […]

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HelloWorld (Formerly ePRIZE)

HelloWorld’s Interactive Promotions From Detroit, Michigan HelloWorld is a world leader in interactive promotions for more than 60 of the nation’s top 100 large-brand advertisers including Adidas, Colgate-Palmolive, Dell, Disney, General Mills, General Motors, HBO, and Wendy’s. Since it’s founding in 1999, HelloWorld has grown into the largest company of its type in the world — more […]

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Baker Publishing Group

History of Baker Publishing Group Founded in 1939, Baker Publishing Group is one of the world’s largest publishers of Christian Books. The company is headquartered in Grand Rapids, Michigan, and is composed of six divisions, each reflecting a unique segment of Christian publishing. It distributes its products to bookstores and other retail outlets around the […]

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