Integrated Campaign

CLIENT

SPC Educational Solutions (Herminia Publishing)

APPROACH

A great product deserves a great package, so when SPC asked Gilson to develop a format and packaging design showcasing the company’s “YOU—Your Child’s First Teacher” program, Gilson’s creative team took on the challenge with gusto. The result: a sleek set of books, neatly organized in a handy book sleeve, and a matching Training Guide design. Next on the agenda were promotional items SPC used to spread the news about the “YOU” program—a project Gilson’s specialty promotions team handled from concept to production and delivery. Gilson was also there when SPC was ready to develop several websites for its programs, and to create and implement MindWire online fulfillment processes for orders processed online. For the final touch, Gilson developed, produced, and installed these sophisticated signs for permanent display in the SPC lobby.

Printed Materials

creative, design, print, production, large format, specialty treatments, contrast, publishing, retail, CD/DVD, integrated marketing

creative, design, print, production, large format, specialty treatments, contrast, publishing, retail, CD/DVD, integrated marketing

creative, design, print, production, large format, specialty treatments, contrast, publishing, retail, CD/DVD, integrated marketing

creative, design, print, production, large format, specialty treatments, contrast, publishing, retail, CD/DVD, integrated marketing

creative, design, print, production, large format, specialty treatments, contrast, publishing, retail, CD/DVD, integrated marketing

 Corporate Website

website, design, creative, programming, MindWire, technology, fulfillment, warehouse, publishing, integrated marketing
website, design, creative, programming, MindWire, technology, fulfillment, warehouse, publishing, integrated marketing

Lobby Signage

012_SPC_WallInstallation_1

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