Magazine Advertising

CLIENT

FloraCraft

APPROACH

Gilson is no stranger to art directing photo shoots for printed collateral and product packaging. For years, the Gilson team has managed the photography and design of FloraCraft’s prized craft guides, featuring project ideas for the company’s extruded foam and floral foam products. To increase brand exposure and minimize distribution costs, Gilson proposed a special ten-page FloraCraft feature in Better Homes & Gardens magazine. FloraCraft jumped at the chance to expand recognition of the company’s products and build a broader national customer base. The company invited Gilson to coordinate and art direct the photo shoots, resulting in dazzling magazine advertisements composed of a budget-friendly mix of new display photography and existing images.

FloraCraft_Christmas_Photo

ABOVE: Studio photo shoot for “Sweet Sensations” advertisement,
Better Homes & Gardens Special Interest: Holiday Crafts Edition

004a_FloraCraft_TableScape_Photo

ABOVE: Studio photo shoot for “Wintry Wonders” advertisement,
Better Homes & Gardens Special Interest: Holiday Crafts Edition

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FloraCraft_3560

ABOVE: Finished advertisements in Better Homes & Gardens
Special Interest: Holiday Crafts Edition

 
004a_FloraCraft_Halloween_Photo
 

ABOVE: Studio photo shoot for “Spooky Soiree” advertisement,
Better Homes & Gardens Special Interest: Halloween Tricks & Treats Edition

 

FloraCraft_3558FloraCraft_3570

ABOVE: Finished advertisements in Better Homes & Gardens
Special Interest: Halloween Tricks & Treats Edition

 

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