Join us for some Reindeer Games and a marketing campaign so successful, you would even say it glows! When it comes to marketing and Christmas, Gilson has all the holiday magic you’ll ever need.
Reindeer Games: Beyond a Foggy Christmas Eve
Like Santa on a foggy Christmas Eve, everyone could use a little reindeer rescue now and then! But how—you may wonder—does a reindeer relate to Gilson and its business challenges?
It all began with one of our top objectives for the new fiscal year: to increase the percentage of sales arising from new business. We figured the two most effective ways to achieve this were by selling existing services to new clients or to sell new services to existing clients.
Additionally, Gilson’s marketing team was presented with the challenge of broadening the public perspective on the company’s service capabilities from simply “commercial printing” to “full-service marketing.”