Gilson’s Lunch & Learn 2015 Event recently hosted more than 200 guests at their Grand Rapids, Michigan production facility for a morning of exploration and learning sponsored in part by Central Michigan Paper and Mohawk.
Attendees were treated to a tour of Gilson’s facility, which routed through the in-house creative department, web services and programming area, composition, pre-press, and digital printing facility, and ended in the large format print production department. Following the tour, guests were treated to lunch and a featured guest presentation by Mohawk’s creative director Chris Harrold.
Harrold’s presentation focused on the maker movement, and the recent rise in demand for quality, tangible goods. Guests received the new Mohawk Maker Quarterly #7, which according to Mohawk, focuses on “character—expressing our true selves, doing the right things and creating our own stories.”
As part of the direct mail campaign, attendees were encouraged to RSVP online via their own personalized URL. They would then be encouraged to create their own personalized gift that they could pick up at the event. The direct mail piece was recently featured by Trish Witkowski of FoldFactory.com in her “60 Second Super Cool Fold of the Week.”
A whitepaper exploring the success of the event’s pre-show direct marketing campaign is due out in early November.
Interested in learning more? Contact your Gilson representative today!
To Request your own Maker Quarterly #7… Contact your Gilson representative or click here for more information.