CLIENT
Acrisure, LLC
APPROACH
Working closely with the Acrisure marketing team, Gilson developed a cohesive, professional brand identity to reflect Acrisure’s core business values, then produced, printed, and distributed brand standard guides to each of the company’s member firms. The project was a team effort, pulling together talent from Gilson’s in-house creative department–responsible for developing the strategy, logo, and graphic standards–and Gilson’s internal web development team, which produced a corporate website to spotlight the new brand identity.
