Gilson Lunch & Learn Integrated Campaign

CLIENT

Gilson

APPROACH

Gilson gave a whole new meaning to the phrase “let’s do lunch” with a unique Lunch and Learn event involving a host of customers and suppliers. Using a complete integrated marketing campaign to showcase our capabilities, we designed and developed printed collateral, hand-assembled invitations, and unique packaging, and used variable printing, personalized URLs (pURLS), a custom landing page, e-mail marketing, a social media component, and more to spread the news.