CLIENT
Broadway Grand Rapids
APPROACH
Seasonal campaign materials for Broadway Grand Rapids shine the spotlight on the huge menu of services Gilson offers. From design and creative development, to production of personalized direct-mail pieces, advertising, printed collateral, and show-stealing large format displays, every element communicates a cohesive branding message. For this project, Gilson ensured meticulous color accuracy across multiple printing devices. And for a satisfying encore, the Gilson team planned and developed a new website to back up the printed materials.
