Tag Archive for: creative

Creative Spirits
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign.

When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique interactive displays.

“The original project came to us as a bid opportunity where, essentially, the most creative idea would win,” said Brandon Aube, account executive at Gilson. “Total Wine & More was so impressed by our concepts that they actually selected two of the concepts to roll out in two different markets for A/B testing.”

The annual campaign is a big driver of summer sales for Total Wine & More, and this year they were looking to take the display to the next level.

“Lighting, motion, true three-dimensionality: those were all important aspects in making the display really stand out,” said Aube.

Sample Installation Instructions for TWM Display

Gilson approached the project from a strategic perspective, taking store counts and total budget into consideration, then providing solutions that met those expectations. The result? Two displays designed to grab eyes and fill carts.

“Total Wine could not be happier with how the projects turned out, and we are already hard at work on the next big seasonal campaign,” said Aube.

Stay tuned for the next round on us.

Event Marketing On-Target at NTDA Convention

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When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different. Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, […]

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Gilson Takes Center Stage in Venue Opening

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Gilson 20 Monroe Live

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.

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Gilson Elves Deliver Big Results

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Elf Blog Featured

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!

Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.

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Your Elf Will Be With You Soon For the Holiday Season!

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Elf Sample 1

Expecting an Elf surprise? Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of seasonal magic. It’s a fun and easy way for you to add some holiday cheer to your office, desk, or home! A little box of Christmas magic goes a long way.

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SEO: The Do’s and Don’ts of Your Strategy

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One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs).

But why is it important to have high rankings on SERPs? According to data from Search Engine Watch illustrated in the chart below, about 67.6% of internet users’ searches occur within the top five search result listings. Being in that top five is critical if you want to generate a significant amount of website traffic.

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