Entries by Kim Elmore

Postscript Type 1 Fonts and You

RELEASE DATE: January 1, 2023

Adobe no longer supports document authoring with Type 1 fonts. Type 1 fonts, also known as PostScript, PS1, T1, Adobe Type 1, Multiple Master, or MM are a format within the font industry that has been replaced by larger glyph sets.

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Gilson Awarded Best of Wide Format

Gilson first brought you a behind-the-scenes look at the impressive renovation of the former Heritage Towers (now The Milton) in Battle Creek, MI back in June of 2020. That project is now gaining national recognition, and was unveiled as one of 12 winners of the 3rd Annual Best of Wide Format Awards competition by Big Picture magazine.

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Gilson Spreads More Than Just Holiday Cheer

What started as a conversation about how to ease the pressure on our internal production staff during the busy holiday season turned into one of our most successful – and economical! – marketing campaigns. Read more about how a fictitious sauce brand transformed Gilson’s sales model in our latest case study.   The Sticky Situation […]

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5 Signs You Need to Reinvent Your Marketing for 2019

Sales are up. Your marketing campaigns have double-digit response rates. Your expenses came in under budget this year and the company is flourishing. Sounds like the perfect time to sit back and relax, enjoy your success. Wrong. It’s easy to get complacent when things are going right, but it’s even more important to continually challenge […]

Case Study: Lake Michigan Credit Union – Promotional Products

If managing your promotional products, event materials, and corporate apparel has become a burden, reach out to Gilson for a custom Mindwire® solution to give you anytime access to your materials. Here’s a case study that showcases how Gilson can rise to any challenge when it comes to managing and providing promotional items.