Gilson Crunch and Learn

New this year: Our first-ever “Crunch” & Learn Event!

Never one to let a good idea go stale, Gilson is changing up the Lunch & Learn recipe and inviting you to ‘Crunch’ & Learn – an educational event with an all-new format! We’ve partnered with AMA West Michigan for an exclusive, invitation-only event. Make plans to join us at Vander Mill Grand Rapids (505 Ball Avenue NE) on Monday, October 8 from 5:30 pm – 7 pm for complimentary appetizers, drinks, networking and an exclusive preview presentation by MRM//McCann’s Subu Desaraju.

 

Stop in For a Tour, Earn a Drink!

We’ve experienced significant growth over the last 12 months, thanks to customers like you. And while our production floor no longer has the space to accommodate guests as we have in the past, we’d still love to walk you through what’s new at Gilson! Please reach out to your Gilson account representative if you’d like to stop by for a quick Gilson tour before the event – and we’ll throw in an extra drink ticket! Our facility is located just one mile from Vander Mill (this year’s event location).

 

About the Speaker

Subu Desaraju
EVP, Performance Marketing at MRM//McCann

Subu Desaraju is a seasoned digital marketing leader with over 20 years of industry experience in defining growth opportunities at the intersection of business strategy, marketing analytics, and technology.

He has led digital initiatives for Fortune 500 clients across the automotive, telecommunications, and financial services verticals. His experience spans digital performance marketing, CRM, e-Commerce, and emerging media. Subu has demonstrated expertise in developing transformational marketing initiatives enabled by data-driven insights and delivered through marketing platform/technology innovation.

Contact your Gilson representative to be added to the guest list.

4 Large Format Applications You Need To Know

You might be missing out on large format printing opportunities that could take your business, marketing, and promotions to new heights–and sizes! Most people think of paper when they talk about printing, but large format printers open the doors to new ideas and substrates to solve creative problems for your retail displays, branded materials, or installations. You can create stunning logos on the side of vans, print textured brick on walls or floors, and more!

Large Format Printing Applications

There are lots of applications and possibilities when it comes to large format printing. Here are four examples that are just the tip of the iceberg.

Vehicle Graphics

Why settle for a normal paint job on your company van or car when you can show off your brand in style? The ability to print any image or color for vehicles with large format printing technology opens up a new road for your marketing and branding. Don’t settle on a simple door magnet for your logo when you can bring something special to your vehicle with printed graphics.

 

Gilson Vehicle Graphics

 

Wall Graphics

Creating stunning art to showcase your product, decorate your office, or promote your products has never been easier. You can create custom graphics with bold and stunning designs for product displays, welcome signage for customers and clients, or details and promotions for installations. All you need to do is use a large format printer to bring it to life. Why settle for a simple framed picture or poster when your entire wall can be the frame?

 

Gilson Wall Graphics

 

Direct-to-Substrate

Do you want a trade show booth created completely out of honeycomb core substrate? The old way of printing would’ve needed to print and then mount the designs on the boards, but now printing technology lets us print directly on substrates. That means that you can get stunning trade show booth designs, beautiful signage, or other printed materials without the added step. This gives you a clean design, a bold look, and more options for your projects.

 

Gilson Vutek Large Format Print

Unique Textures and Patterns

Do you need to make your hallway look like a path of stones? Want to put your logo or message on the pavement outside for an event? With large format printing, that’s completely possible! For example, check out the textured stone pattern below. This was printed directly on a substrate and looks fantastic. Imagine using this same technique on a floor or wall for your next installation or retail display.

 

 

Whether you’re looking to show off your brand or create stunning pieces for events, retail, or manufacturing, large format is your new go-to for getting your message into the world. Want to get started on your next large format project? Contact us to set up a meeting and we can help you bring your dream to life. Dream big, print larger–with Gilson!

Gilson Vutek

Gilson Gets an Upgrade — VUTEk HS125 Pro from EFI

Gilson Graphics is excited to announce that we’ve added a new large format printer to our ranks. EFI’s VUTEk HS125 Pro has just been installed in our facilities and we’re eager to put it to work for our clients and customers. Adding this machine to our facilities means more output, more large format opportunities, and more ambitious projects for you and your business.

Discover just what the VUTEk HS125 Pro is capable of and how it can help take your business and marketing to new heights with some info in this blog post. We’ll cover what large format printing is, what the VUTEk HS125 Pro can do, and how it will upgrade your experience when you choose Gilson.

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Composition Data

Seize Your Data and Make it Work For You

You’ve got raw data, but you need a way to present it and unlock its potential to grow your business. With so many options, it can be hard to know where to start. That’s where Gilson Graphics and our Composition Department can help. Gilson can convert your raw data into the optimum format to fit your business.

Watch this video for more information about Gilson’s Composition Department or read more below!

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Benefits of Honeycomb Core Trade Show Booths

Recyclable substrates are going to be your new go-to when it comes to trade show booths. That’s because designing an awesome trade show booth is only half the battle. Constructing a booth that can live up to the challenge is a whole different story. There are lots of substrates that can do the job, but if you’re looking for something that’s sturdy, printable, and easy to construct, a Gilson booth made out of cardboard substrates like honeycomb core just might be your new best friend.

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Award Winning Trade Show Booth

How to Create an Award-Winning Trade Show Booth

Creating an award-winning trade show booth is no easy task. But with a little creativity and a whole lot of planning, an eye-catching, engaging display is within reach. And Gilson Graphics can help you do it!

We recently exhibited at GlobalShop 2018 where our RoboShop-themed booth won a Best Booth Design Award. How did we do it? Read on for the inside scoop on how to make your next trade show booth a winner!

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GlobalShop 2018 Best Booth Design Award

GlobalShop 2018 Best Booth Award Winner

GlobalShop 2018 has just kicked off and we couldn’t be more excited. Located at McCormick Place in Chicago, the show is full of exhibitors and attendees ready for an exciting experience. And to make a great show even greater–GlobalShop awarded our booth! We received the news yesterday morning that our RoboShop booth won a Best Booth Design Award! Combining the theme of GlobalShop’s #notmyapocalypse with our customizable services, we created a RoboShop where you can build and adapt your own services to make your business shine.

Here’s some more information about the award, the show, and the RoboShop booth we’re featuring this year.

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Integrated Marketing Campaign

How Integrated Marketing Will Make Your Campaign Awesome

Integrated marketing can take your campaign from limited to limitless. Your audience has access to so many different mediums to receive your message, so it’s important to meet them where they are. Whether that’s in the mailbox, their inbox, on social media or on their mobile devices and tablets.

Planning impactful touchpoints and tailoring your campaign to your audience makes a marketing campaign memorable and sticks out for years to come. After all, you want your clients and customers to talk about the campaign long after it’s over!

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Holiday Luncheon

Season’s Greetings from Gilson Graphics’ Holiday Luncheon

Gilson Graphics’ Holiday Luncheon celebrated the season in style with food, fun, and festivities here in the snowy heart of Grand Rapids, Michigan. This year we went with a Flannel dress theme that let employees channel their inner lumberjack and share in the lively activities we had planned. Reminding everyone that we like to work hard and play hard here at Gilson–especially during the holidays!

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Digital Imaging, Gilson Graphics

Lunch & Learn 2017: The Future of Digital Imaging

The Future of Digital Imaging and Changing Marketing Ideals were the hot topics at our Lunch & Learn this year. We invited guests from all across the country to take part in the activity and celebrate the future that digital imaging holds. Guest speaker Frank Mallozzi from EFI talked about the leaps and bounds the industry has taken in a fun and informative presentation that was a smash hit!

This year’s theme was digital imaging, so we went retro and made a fun Polaroid-themed invitation that we used as the overall theme for the event. We also offered fun tie-dye stations, samples and info from our sponsors Veritiv and Mactac, as well as tasty food and great conversation about new innovations in the industry.

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