Blog, SEO

How to Boost Blog Post SEO: 5 Easy Tips

Improve your Blog Post SEO with quick and easy tips that anyone can use! Are you having trouble figuring out how to structure your blogs for SEO? It’s easier than you think! Just step outside of the box and start thinking about making your posts more concise and easier to read.

What is SEO? SEO stands for Search Engine Optimization, which helps people searching for specific keywords find your blog or website. The goal is to always try to have top-notch SEO so that people can find your content.

But where do you start?

We’ve gathered some quick and easy tips that will get your SEO in line and start boosting your blog posts. Here are just a few tips to get you blogging like a pro in no time.

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Company Picnic

How to Work Hard and Play Hard with a Company Picnic

A company picnic is no joke. We all love to work hard, but it’s just as important to play hard. This year we celebrated our first company picnic in almost ten years for Gilson Graphics! We celebrated at Riverside Park in beautiful Grand Rapids where we played games, ate great food, and celebrated our employees and accomplishments.

We wished that all of the Gilson Graphics team could be there, but the turnout was still incredible and we couldn’t have been happier with the results.

What happened at the company picnic?

We’re glad you asked! Here’s a quick recap of some of the big events that happened at the event.

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Packaging Gilson

Packaging Magic: It’s All in the Box

Packaging magic isn’t all that mystical. It can actually be a snap! In the packaging and shipping world, “oversized” items can be a problem. In fact, it can add more than $65 to each package that measures over “standard” size. If you’re shipping a birthday package to your mom, that’s an annoying fee; but if you’re shipping literally hundreds of packages to your customers and dealer network every week, the cost adds up.

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Large Format Printer: Faster Than a Speeding Bullet

Need a large format printer that’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3  large format printer—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically advanced equipment on the planet!

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SEO: The Do’s and Don’ts of Your Strategy

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs).

But why is it important to have high rankings on SERPs? According to data from Search Engine Watch illustrated in the chart below, about 67.6% of internet users’ searches occur within the top five search result listings. Being in that top five is critical if you want to generate a significant amount of website traffic.

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Social Media Gilson

Social Media: 10 Steps to Make it Simple

Social media can be pretty hard to navigate! So many options and material are continuously being updated. Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business.

Luckily, we’ve got some easy tips to help create a great campaign and push your outreach to another level.

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Targeted Mailings: Increasing Student Response Rates

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students.

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Gilson Textiles 1

Textiles and Innovation: A Room in a Box

Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market. To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Alta is the first (and only) textile technology to deliver certified performance and fire code compliance to virtually every textile application, making it ideal for hospitality applications such as hotels and restaurants.

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Gilson’s Salesperson of the Year 2015

Gilson Graphics is proud to announce Dylan Wagamon as our 2015 Salesperson of the Year. The award was presented to Dylan during our annual sales meeting on September 17 at Arnie’s Bakery & Restaurant.

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Lunch & Learn Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of FoldFactory.com, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special.

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