reindeercampaign

Gilson Wins Reindeer Games This Christmas

Join us for some Reindeer Games and a marketing campaign so successful, you would even say it glows! When it comes to marketing and Christmas, Gilson has all the holiday magic you’ll ever need.

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Direct Mail Webinar

Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

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Gilson_QuickPrinting

Gilson Adapts: Demand for Digital & Design Increases

A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.

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Cover Photo

Higher Education Marketing: Maximizing Alumni Appeals

Gilson’s education marketing consultant Brent Rudin offers key insight into the world of alumni appeals in his recent LinkedIn blog post “Alumni Appeals: Don’t Just Ask for Money.” He notes that “while many alumni are generous to respond, others will remember this as yet another round of begging for money, turn on the shredder, and ‘file’ it away.”

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sizzleawards

Gilson Wins at National Sizzle Awards

The Sizzle Awards votes are in! Gilson has been named the “the best thing since sliced bread” for their mouth-watering sandwich-themed campaign at the 2014 GlobalShop show in Las Vegas.

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Cover Photo

Print & Digital: Working Better Together

Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials. 

Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.

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Gilson_Booth

Selling the Sandwich: More Than You Think

What do we mean by a “Sandwich?” For the fourth consecutive year, Gilson made the trek to GlobalShopthe world’s largest annual event for retail design and shopper marketing. Anyone who’s ever been involved in an annual event or campaign knows that repetition is the key to success. Moving forward with that in mind, our team knew this was potentially a BIG year for Gilson at GlobalShop.

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Gilson Sandwich Pre-Show Marketing

Pre-show Marketing: A Turn for the Tasty

Trade shows. Can’t live with ‘em, can’t live without ‘em. On the one hand, you need to attend to be considered a viable player in the industry. On the other hand, you’re sharing space with hundreds of your biggest competitors—all vying for the attention of people who may not even be the decision-makers you’re trying to reach. On top of that, you’re juggling freight charges, booth fees, hotel charges, entertainment and travel expenses, and (of course) the costs associated with developing a whiz-bang, knock-out, show-stopping trade show promotion.

Whew! So the question is, with all that pain and suffering, how can marketers make it worthwhile? Let’s take a look at how we handled our most recent trade show experience, and the takeaways you might borrow for your own event marketing campaign.

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Gilson_DirectMail2

Variable Data: More than a Name

If there’s one thing Gilson’s marketing team knows, it’s the importance of using your data to your advantage. So when we set out to plan our pre-show campaign for GlobalShop, we carefully considered the use of variable data.

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Meijer: A Gilson Case Study

In business since 1934, Meijer is widely acknowledged as the pioneer of the American superstore – it opened the first “hypermarket” in 1962, 26 years before Walmart. Today, Meijer owns and operates more than 200 supercenters and 177 gas/convenience stations throughout the Midwest. It is one of the nation’s largest privately held companies, with annual sales topping $15 billion.

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