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Marketing Campaigns

Why Marketing Campaigns Are So Important

Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints will grab someone’s attention better than a single advertisement. You need to break through the clutter when promoting yourself, and marketing campaigns with incentives can do that for you.

Also, adding an incentive lets you follow up with customers. It lets you explain your services and promote your brand even further. This makes marketing campaigns an important piece of any B2B sales strategy. It’s helpful whether you’re keeping in contact with current clients or finding new leads. Standing out from the crowd isn’t easy, but Gilson has the right amount of magic to grab a customer’s attention. We can show you the effectiveness using our recent Holiday Elves 2017 campaign as an example.

Don’t believe us? The elves speak for themselves!

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Gilson Textiles 1

Textiles and Innovation: A Room in a Box

Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market. To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Alta is the first (and only) textile technology to deliver certified performance and fire code compliance to virtually every textile application, making it ideal for hospitality applications such as hotels and restaurants.

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PODiCaseStudy

Gilson Wins 2015 Best Practices Award

Gilson was named the 2015 Best Practices Award Winner in the Self-Promotion category by PODi, the Digital Printing Initiative. The 2015 awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. Gilson accepted the award at the annual AppForum digital printing and direct marketing conference, May 11-13 at Harrah’s in Las Vegas.

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Meijer: A Gilson Case Study

In business since 1934, Meijer is widely acknowledged as the pioneer of the American superstore – it opened the first “hypermarket” in 1962, 26 years before Walmart. Today, Meijer owns and operates more than 200 supercenters and 177 gas/convenience stations throughout the Midwest. It is one of the nation’s largest privately held companies, with annual sales topping $15 billion.

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Viking

Viking Corporation: A Gilson Case Study

The Viking Corporation has led the world in the design and manufacture of fire protection products for more than 80 years. Today, Viking systems protect many of the world’s most invaluable properties, from the White House in Washington, D.C. to the Grand Theatre in Shanghai to the Palace Hotel in Madrid.

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Hello World

HelloWorld (Formerly ePRIZE): A Gilson Case Study

HelloWorld, based in Detroit, is a world leader in interactive promotions for more than 60 of the nation’s top 100 large-brand advertisers including Adidas, Colgate-Palmolive, Dell, Disney, General Mills, General Motors, HBO, and Wendy’s. Since its founding in 1999, HelloWorld has grown into the largest company of its type in the world — more than twice the size of its closest competitor — and has opened offices in Chicago, Dallas, New York, and London.

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Baker Publishing Group

Baker Publishing Group and Digital Printing

Baker Publishing Group was founded in 1939 and is one of the world’s largest publishers of Christian Books. The company is located in Grand Rapids, Michigan, and has six divisions. Each division features a unique segment of Christian publishing. It distributes its products to bookstores and other retail outlets around the world.

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