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What the elf? Where’s my Gilson holiday campaign?

T’was the month before Christmas, and all through the shop, no elf ink was printed, not even one drop! Gilson’s customers stood by their mailboxes with a glare, wondering when their elves would be there.

“Where’s my elf?” they demanded, “Where’s my reindeer? My tree? Gilson always gives me swag, it’s so clever! And free!”

But no elves would be printed in the Gilson workshop that year. Gilson was spreading a new type of cheer.

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