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Creative Spirits
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign.

When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique interactive displays.

“The original project came to us as a bid opportunity where, essentially, the most creative idea would win,” said Brandon Aube, account executive at Gilson. “Total Wine & More was so impressed by our concepts that they actually selected two of the concepts to roll out in two different markets for A/B testing.”

The annual campaign is a big driver of summer sales for Total Wine & More, and this year they were looking to take the display to the next level.

“Lighting, motion, true three-dimensionality: those were all important aspects in making the display really stand out,” said Aube.

Sample Installation Instructions for TWM Display

Gilson approached the project from a strategic perspective, taking store counts and total budget into consideration, then providing solutions that met those expectations. The result? Two displays designed to grab eyes and fill carts.

“Total Wine could not be happier with how the projects turned out, and we are already hard at work on the next big seasonal campaign,” said Aube.

Stay tuned for the next round on us.

Gilson Moab2 Merrell

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