Tag Archive for: retail

Creative Spirits
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign.

When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique interactive displays.

“The original project came to us as a bid opportunity where, essentially, the most creative idea would win,” said Brandon Aube, account executive at Gilson. “Total Wine & More was so impressed by our concepts that they actually selected two of the concepts to roll out in two different markets for A/B testing.”

The annual campaign is a big driver of summer sales for Total Wine & More, and this year they were looking to take the display to the next level.

“Lighting, motion, true three-dimensionality: those were all important aspects in making the display really stand out,” said Aube.

Sample Installation Instructions for TWM Display

Gilson approached the project from a strategic perspective, taking store counts and total budget into consideration, then providing solutions that met those expectations. The result? Two displays designed to grab eyes and fill carts.

“Total Wine could not be happier with how the projects turned out, and we are already hard at work on the next big seasonal campaign,” said Aube.

Stay tuned for the next round on us.

Gilson Moab2 Merrell

Step Up Your Retail Game with Gilson

The best retail displays capture shoppers’ attention at a glance, generating interest in a product and helping consumers imagine how the product will benefit them. But retailers need more than a great appearance—they need displays that function well, promoting a smooth traffic flow in stores and facilitating a quick and easy set-up.

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Large Format Printer: Faster Than a Speeding Bullet

Need a large format printer that’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3  large format printer—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically advanced equipment on the planet!

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Cover Photo

Top 5 Reasons to Visit Gilson at GlobalShop

If you’re planning on attending the 2015 GlobalShop in at the Mandalay Bay Convention Center in Las Vegas this year, you won’t want to miss the Gilson exhibit! There will be plenty of opportunities to interact with the display (think: magnets, dry erase, edge-lit LED plexi, and more!) and to be inspired. Here are just a few reasons to visit Gilson this year.

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Meijer: A Gilson Case Study

In business since 1934, Meijer is widely acknowledged as the pioneer of the American superstore – it opened the first “hypermarket” in 1962, 26 years before Walmart. Today, Meijer owns and operates more than 200 supercenters and 177 gas/convenience stations throughout the Midwest. It is one of the nation’s largest privately held companies, with annual sales topping $15 billion.

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Baker Publishing Group

Baker Publishing Group and Digital Printing

Baker Publishing Group was founded in 1939 and is one of the world’s largest publishers of Christian Books. The company is located in Grand Rapids, Michigan, and has six divisions. Each division features a unique segment of Christian publishing. It distributes its products to bookstores and other retail outlets around the world.

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