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Like a superhero responding to a cry of distress, Gilson leapt into action when Mobile Air requested help resolving a branding issue. The result was the “Mobile Air Force,” complete with a custom action hero and comic book series. Gilson’s in-house creative agency orchestrated the complete creative strategy and campaign development, as well as all subsequent websites, e-mail direct marketing, direct mail pieces and promotional videos. Mobile Air has experienced unprecidented growth in business over the last five years, thanks in part to the implementation of Gilson’s creative strategy.