Clorox was looking to elevate the consumer experience in the cleaning aisle. They had preliminary campaign creative, but were unsure of how to execute the creative in-aisle across several different fixture configurations. They turned to Gilson’s in-store design team to help build a more engaging aisle display.
What started as a conversation about how to ease the pressure on our internal production staff during the busy holiday season turned into one of our most successful – and economical! – marketing campaigns. Read more about how a fictitious sauce brand transformed Gilson’s sales model in our latest case study. The Sticky Situation […]
Sales are up. Your marketing campaigns have double-digit response rates. Your expenses came in under budget this year and the company is flourishing. Sounds like the perfect time to sit back and relax, enjoy your success. Wrong. It’s easy to get complacent when things are going right, but it’s even more important to continually challenge […]