How to Boost Blog Post SEO: 5 Easy Tips
Improve your Blog Post SEO with quick and easy tips that anyone can use! Are you having trouble figuring out how to structure your blogs for SEO? It’s easier than you think! Just step outside of the box and start thinking about making your posts more concise and easier to read.
What is SEO? SEO stands for Search Engine Optimization, which helps people searching for specific keywords find your blog or website. The goal is to always try to have top-notch SEO so that people can find your content.
But where do you start?
We’ve gathered some quick and easy tips that will get your SEO in line and start boosting your blog posts. Here are just a few tips to get you blogging like a pro in no time.
1. Boost Blog Post SEO With Clear Copy
When you’re writing a blog, you should keep it simple. Most of us were taught that complicated writing is better (and gets better grades in school), but in the real world, you want to write clearly for your readers. Try to keep your word choices around the 7-9th-grade level.
You can use the Flesch readability test to help score your writing and work on making it clearer for your audience. Yoast has some great information about the Flesch test on their blog.
2. Boost SEO with Pictures, Pictures, Pictures!
Would you ever buy a magazine without pictures? Probably not. Blog posts are mostly about the text, but pictures keep your readers engaged and can add great visual elements to your posts. A good rule of thumb for blog post SEO is to have at least one picture for every heading or subheading. Too few pictures make the post seem text heavy, while too many make it seem more like a photo gallery.
Do you need photos? You can use sites like Unsplash or Shutterstock to get professional-looking photos on the fly.
3. Shorter Paragraphs in Your Blog Post
People love to pour over long and descriptive paragraphs in novels, but not in blog posts! Make sure that your paragraphs are around 3-5 lines long to stop them from becoming too daunting for readers. Most mobile and tablet users will scroll past a big block of text, so the more you break it up the more likely they are to read it.
Check out this post from Gilson to see how breaking up paragraphs makes it much easier to read. Usually, this would be lumped in with clear copy, but they’re really two different tactics.
4. Know Your SEO Keywords
It seems like a no-brainer, but even the best of us need to remember to include our keywords in our headings, copy, and alt tags for pictures. Try to naturally work your keyword into sentences and headings without forcing it just for the sake of having more keywords.
You can use the website SERPS to check the strength of your Keywords while you’re writing your posts.
5. Have a Great Headline for your Blog Post
The only way you’re going to snag new readers is with a catchy headline. This might be the trickiest one to master, but it’s not impossible! Make sure that you include your keyword in your headline and that it’s a good length.
CoSchedule has a fantastic Headline Analyzer that you can use to compare all of your possible headlines in one place.
Final Thoughts For Blog Post SEO Tips
The best SEO tips come from a few simple things to remember: be clear, be concise, and creative! If you make your copy clear, include great photos, implement your keywords, and have a catchy headline, you’re sure to turn some heads and get more clicks.
