Event Marketing On-Target at NTDA Convention

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different.

Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, Gilson earned themselves a captive audience at the 2-hour ‘strolling lunch exhibition’ where they received accolades – and leads! – from neighboring exhibitors.

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Award Winning Trade Show Booth

How to Create an Award-Winning Trade Show Booth

Creating an award-winning trade show booth is no easy task. But with a little creativity and a whole lot of planning, an eye-catching, engaging display is within reach. And Gilson Graphics can help you do it!

We recently exhibited at GlobalShop 2018 where our RoboShop-themed booth won a Best Booth Design Award. How did we do it? Read on for the inside scoop on how to make your next trade show booth a winner!

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Holiday Luncheon

Season’s Greetings from Gilson Graphics’ Holiday Luncheon

Gilson Graphics’ Holiday Luncheon celebrated the season in style with food, fun, and festivities here in the snowy heart of Grand Rapids, Michigan. This year we went with a Flannel dress theme that let employees channel their inner lumberjack and share in the lively activities we had planned. Reminding everyone that we like to work hard and play hard here at Gilson–especially during the holidays!

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Digital Imaging, Gilson Graphics

Lunch & Learn 2017: The Future of Digital Imaging

The Future of Digital Imaging and Changing Marketing Ideals were the hot topics at our Lunch & Learn this year. We invited guests from all across the country to take part in the activity and celebrate the future that digital imaging holds. Guest speaker Frank Mallozzi from EFI talked about the leaps and bounds the industry has taken in a fun and informative presentation that was a smash hit!

This year’s theme was digital imaging, so we went retro and made a fun Polaroid-themed invitation that we used as the overall theme for the event. We also offered fun tie-dye stations, samples and info from our sponsors Veritiv and Mactac, as well as tasty food and great conversation about new innovations in the industry.

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Blog, SEO

How to Boost Blog Post SEO: 5 Easy Tips

Improve your Blog Post SEO with quick and easy tips that anyone can use! Are you having trouble figuring out how to structure your blogs for SEO? It’s easier than you think! Just step outside of the box and start thinking about making your posts more concise and easier to read.

What is SEO? SEO stands for Search Engine Optimization, which helps people searching for specific keywords find your blog or website. The goal is to always try to have top-notch SEO so that people can find your content.

But where do you start?

We’ve gathered some quick and easy tips that will get your SEO in line and start boosting your blog posts. Here are just a few tips to get you blogging like a pro in no time.

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Company Picnic

How to Work Hard and Play Hard with a Company Picnic

A company picnic is no joke. We all love to work hard, but it’s just as important to play hard. This year we celebrated our first company picnic in almost ten years for Gilson Graphics! We celebrated at Riverside Park in beautiful Grand Rapids where we played games, ate great food, and celebrated our employees and accomplishments.

We wished that all of the Gilson Graphics team could be there, but the turnout was still incredible and we couldn’t have been happier with the results.

What happened at the company picnic?

We’re glad you asked! Here’s a quick recap of some of the big events that happened at the event.

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Marketing Power Up Booth

Marketing Power Up! Gilson is a Game-Changer

Reach a new level in marketing! If there’s an uninspired or unsuccessful marketing campaign lurking in your past, slay that beast for good with Gilson. Use a powerful mix of services to create, produce and deliver a targeted, effective campaign.

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Marketing Power Up Booth

Gilson’s Retail World Goes Retro at GlobalShop 2017

At GlobalShop, Gilson dares to be different! This year’s GlobalShop display was no exception, we showed off a brand new retro gaming-themed booth that explores the various levels of “Retail World” – and how Gilson can help you reach the top of your game. If you’re looking for new ways to promote your business, look no further!

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Cover Photo

Top 5 Reasons to Visit Gilson at GlobalShop

If you’re planning on attending the 2015 GlobalShop in at the Mandalay Bay Convention Center in Las Vegas this year, you won’t want to miss the Gilson exhibit! There will be plenty of opportunities to interact with the display (think: magnets, dry erase, edge-lit LED plexi, and more!) and to be inspired. Here are just a few reasons to visit Gilson this year.

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Direct Mail Webinar

Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

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