Expanding on the success of Gilson’s sandwich-themed Lunch and Learn event, the marketing team developed a complete integrated campaign to generate pre-show interest in the company’s GlobalShop trade show exhibit. The campaign showcased Gilson’s complete range of capabilities: the team designed and developed printed collateral; hand assembled kits containing sandwich swatch books and snack chips; and used variable printing, personalized URLs (pURLS), a custom landing page, e-mail marketing and more to pique the interest of potential and returning customers.

For more information on this campaign, see our blog post “Variable Data: More than just a name.”