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Recognizing that a strong brand identity helps keep an industry leader at the top, the Gilson team developed an appealing, consistent look for FloraCraft. The next step was to make a splash with a series of three websites: a corporate site for the company’s main product lines and two sub-brand sites for FloraCraft’s Make It: Fun! and Design It: Flowers! craft and floral foam lines. Clean templates, a uniform approach to branding, and a user-friendly content management system to power the sites make it easy for FloraCraft’s busy marketing team to add updates on the fly.