By now, your 2015 Gilson Calendar, which features photography from Gilson’s very own employees, should be proudly adorning your cubicle wall.
Gilson first introduced Augmented Reality (A/R) to our customers at our 2013 lunch and learn event, where guest speaker Daniel Dejan from Sappi North America showcased fantastic 3D digital animations that lept from the pages of his workbook titled ‘Print&’. Since then, we’ve shared our expertise and thought-leadership on the subject to many of our clients, and have some really neat examples to show off!
A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.
Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials.
Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.