Gilson first introduced Augmented Reality (A/R) to our customers at our 2013 lunch and learn event, where guest speaker Daniel Dejan from Sappi North America showcased fantastic 3D digital animations that lept from the pages of his workbook titled ‘Print&’. Since then, we’ve shared our expertise and thought-leadership on the subject to many of our clients, and have some really neat examples to show off!
Using Augmented Reality
If you’re new to A/R, it is essentially a view of a physical, real-world environment or printed collateral whose elements are supplemented by computer-generated sensory input such as sound, video, or graphics. Using one of many different available A/R platforms, viewers can essentially bridge the gap between static and interactive environments (such as that between print and the world wide web).
Imagine scanning your typical printed brochure using your smartphone’s camera to reveal a floating 3-dimensional view of your product. Tapping the product on your screen launches a web browser to request more information. Or, imagine a printed piece whose call-to-action is to ask someone to register through a tear-off card. Using Augmented Reality, the printed piece becomes an interactive registration tool that can track and record data from your viewers – without the hassle of manually entering response cards.
Augmented Reality is an emerging technology and is changing and improving each day. Want to see it for yourself? Check out the A/R samples embedded in the 2015 Gilson Calendar.