Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

Part 1: Introduction to Direct Mail Research
(Click here to watch on YouTube)

Part 2: The Value of Direct Mail
(Click here to watch on YouTube)

Part 3: Return on Investment
(Click here to watch on YouTube)

Part 4: Strategy, Frequency & Format
(Click here to watch on YouTube)

Part 5: Intelligent Barcodes, QR Codes & Augmented Reality
(Click here to watch on YouTube)

For an audio-only podcast of last year’s Lunch & Learn Series Event titled “Print&”, you can listen online.