Kim Elmore, Author at Gilson Graphics

About Kim Elmore

This author has yet to write their bio.Meanwhile lets just say that we are proud Kim Elmore contributed a whooping 11 entries.

Entries by Kim Elmore

Gilson Spreads More Than Just Holiday Cheer January 8, 2019 in Uncategorized /by Kim Elmore

What started as a conversation about how to ease the pressure on our internal production staff during the busy holiday season turned into one of our most successful – and economical! – marketing campaigns. Read more about how a fictitious sauce brand transformed Gilson’s sales model in our latest case study. The Sticky Situation Those […]

5 Signs You Need to Reinvent Your Marketing for 2019 January 2, 2019 in Uncategorized /by Kim Elmore

Sales are up. Your marketing campaigns have double-digit response rates. Your expenses came in under budget this year and the company is flourishing. Sounds like the perfect time to sit back and relax, enjoy your success. Wrong. It’s easy to get complacent when things are going right, but it’s even more important to continually challenge […]

What the elf? Where’s my Gilson holiday campaign? December 20, 2018 in Uncategorized /by Kim Elmore

T’was the month before Christmas, and all through the shop, no elf ink was printed, not even one drop! Gilson’s customers stood by their mailboxes with a glare, wondering when their elves would be there. “Where’s my elf?” they demanded, “Where’s my reindeer? My tree? Gilson always gives me swag, it’s so clever! And free!” […]

Case Study: Lake Michigan Credit Union – Promotional Products October 30, 2018 in Case Studies /by Kim Elmore

If managing your promotional products, event materials, and corporate apparel has become a burden, reach out to Gilson for a custom Mindwire® solution to give you anytime access to your materials. Here’s a case study that showcases how Gilson can rise to any challenge when it comes to managing and providing promotional items. The Challenge With more […]

Event Marketing On-Target at NTDA Convention October 18, 2018 in Case Studies, Events /by Kim Elmore

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different. Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, […]

New this year: Our first-ever “Crunch” & Learn Event! September 6, 2018 in News /by Kim Elmore

Never one to let a good idea go stale, Gilson is changing up the Lunch & Learn recipe and inviting you to ‘Crunch’ & Learn – an educational event with an all-new format! We’ve partnered with AMA West Michigan for an exclusive, invitation-only event. Make plans to join us at Vander Mill Grand Rapids (505 Ball […]

Marketing Power Up! Gilson is a Game-Changer June 21, 2017 in Events /by Kim Elmore

Reach a new level in marketing! If there’s an uninspired or unsuccessful marketing campaign lurking in your past, slay that beast for good with Gilson. Use a powerful mix of services to create, produce and deliver a targeted, effective campaign.

Step Up Your Retail Game with Gilson May 15, 2017 in Uncategorized /by Kim Elmore

The best retail displays capture shoppers’ attention at a glance, generating interest in a product and helping consumers imagine how the product will benefit them. But retailers need more than a great appearance—they need displays that function well, promoting a smooth traffic flow in stores and facilitating a quick and easy set-up.

Gilson’s Retail World Goes Retro at GlobalShop 2017 March 29, 2017 in Events /by Kim Elmore

At GlobalShop, Gilson dares to be different! This year’s GlobalShop display was no exception, we showed off a brand new retro gaming-themed booth that explores the various levels of “Retail World” – and how Gilson can help you reach the top of your game. If you’re looking for new ways to promote your business, look […]

Gilson Takes Center Stage in Venue Opening February 2, 2017 in Uncategorized /by Kim Elmore

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.