Entries by Kim Elmore

Case Study: Lake Michigan Credit Union – Promotional Products

If managing your promotional products, event materials, and corporate apparel has become a burden, reach out to Gilson for a custom Mindwire® solution to give you anytime access to your materials. Here’s a case study that showcases how Gilson can rise to any challenge when it comes to managing and providing promotional items. The Challenge With more […]

Event Marketing On-Target at NTDA Convention

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different. Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, […]

New this year: Our first-ever “Crunch” & Learn Event!

Never one to let a good idea go stale, Gilson is changing up the Lunch & Learn recipe and inviting you to ‘Crunch’ & Learn – an educational event with an all-new format! We’ve partnered with AMA West Michigan for an exclusive, invitation-only event. Make plans to join us at Vander Mill Grand Rapids (505 Ball […]

Marketing Power Up! Gilson is a Game-Changer

Reach a new level in marketing! If there’s an uninspired or unsuccessful marketing campaign lurking in your past, slay that beast for good with Gilson. Use a powerful mix of services to create, produce and deliver a targeted, effective campaign.

Step Up Your Retail Game with Gilson

The best retail displays capture shoppers’ attention at a glance, generating interest in a product and helping consumers imagine how the product will benefit them. But retailers need more than a great appearance—they need displays that function well, promoting a smooth traffic flow in stores and facilitating a quick and easy set-up.

Gilson’s Retail World Goes Retro at GlobalShop 2017

At GlobalShop, Gilson dares to be different! This year’s GlobalShop display was no exception, we showed off a brand new retro gaming-themed booth that explores the various levels of “Retail World” – and how Gilson can help you reach the top of your game. If you’re looking for new ways to promote your business, look […]

Gilson Takes Center Stage in Venue Opening

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.

Gilson Elves Deliver Big Results

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves! Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy […]