Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials. Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% […]
What do we mean by a “Sandwich?” For the fourth consecutive year, Gilson made the trek to GlobalShop, the world’s largest annual event for retail design and shopper marketing. Anyone who’s ever been involved in an annual event or campaign knows that repetition is the key to success. Moving forward with that in mind, our team knew this […]
Trade shows. Can’t live with ‘em, can’t live without ‘em. On the one hand, you need to attend to be considered a viable player in the industry. On the other hand, you’re sharing space with hundreds of your biggest competitors—all vying for the attention of people who may not even be the decision-makers you’re trying […]
If there’s one thing Gilson’s marketing team knows, it’s the importance of using your data to your advantage. So when we set out to plan our pre-show campaign for GlobalShop, we carefully considered the use of variable data.
In business since 1934, Meijer is widely acknowledged as the pioneer of the American superstore – it opened the first “hypermarket” in 1962, 26 years before Walmart. Today, Meijer owns and operates more than 200 supercenters and 177 gas/convenience stations throughout the Midwest. It is one of the nation’s largest privately held companies, with annual […]
Gilson has launched our new website! At Gilson, we are always focused on our clients’ needs. Whether we’re printing a big job at a moment’s notice, delivering store signage to one of the Midwest’s largest retailers, or developing creative solutions to complex marketing problems, our number one goal is helping our clients to succeed.
