rising cost of paper

How to Combat the Rising Cost of Paper

Everyone wants to get a great deal on paper and printing materials. With so many fun and exciting new print technologies, the need for custom signage, banners, and graphics is greater than ever. But the rising cost of paper and shipping can put a dent in your marketing plans. Don’t panic! There are plenty of ways to combat the rising cost of paper. Here’s some info to arm you to make the right decisions.

Combating the Rising Cost of Paper

Paper mills are closing and the cost of materials has risen over the past several years (Printwell, 2018). Another reason for the increase is the rising cost of pulp. Here’s a recent set of statistics featured in a blog post by Smith Corona.

“Beginning in February 2017, pulp prices began to increase steadily. According to the US Bureau of Labor Statistics, the Producer Price Index for pulp, paper, and allied products has risen from 167.4 in February of 2017 to 212.4 in March of 2018. This increase of over 25% is not expected to slow down” (Smith Corona, 2018).

The cost of paper might be rising, but that doesn’t mean you can’t get great deals on your print projects. Gilson works with you to get the best substrates for the job. Don’t overthink bringing that next big project together with custom signage, large format graphics, or custom trade show materials–take the leap and let us do the heavy lifting! We’ll help you combat the cost of paper with insightful info on choosing the right tools, materials, and substrates for your project.

 

cost of paper

 

Saving Big on Shipping

Not only is the cost of paper rising, but the cost of shipping is climbing, too. A current truck driving crisis has hit the US and companies are experiencing higher shipping costs due to a lack of drivers.

Why is this happening? Here’s some info from a recent Forbes post.

“The trucker shortage is being driven by unemployment rates being down, which has created a positive consumer outlook and people buying more goods.” (Forbes, 2018). With people buying more goods, ordering more product, and driving the need for shipments, it’s been a challenge for companies to keep up with the growing demand.

This change in shipping availability can have an effect on delivery times and cost. That’s precious time and money that Gilson can help you save with our shipping and fulfillment services. Our experienced and efficient team customizes fulfillment and shipping programs for a variety of business and products. We can bring that same expertise and service to your projects no matter the size or scope.

 

cost of paper

 

Get in Touch and Save Your Budget

Combat the cost of paper and shipping by talking to a Gilson sales rep and finding out how to best reach your goals and stay within budget. Our number one mission is to help our customers succeed. Don’t be afraid to pick up that phone, send an email, or visit us to learn more about creating, producing, and delivering that next big project. Contact us today and get the inside scoop on how to best tackle your next big project. We’re dedicated to helping you create, produce, and deliver whatever you have in store.

 

cost of paper

 

 

Gilson Vutek

Gilson Gets an Upgrade — VUTEk HS125 Pro from EFI

Gilson Graphics is excited to announce that we’ve added a new large format printer to our ranks. EFI’s VUTEk HS125 Pro has just been installed in our facilities and we’re eager to put it to work for our clients and customers. Adding this machine to our facilities means more output, more large format opportunities, and more ambitious projects for you and your business.

Discover just what the VUTEk HS125 Pro is capable of and how it can help take your business and marketing to new heights with some info in this blog post. We’ll cover what large format printing is, what the VUTEk HS125 Pro can do, and how it will upgrade your experience when you choose Gilson.

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How to Work Hard and Play Hard with a Company Picnic

A company picnic is no joke. We all love to work hard, but it’s just as important to play hard. This year we celebrated our first company picnic in almost ten years for Gilson Graphics! We celebrated at Riverside Park in beautiful Grand Rapids where we played games, ate great food, and celebrated our employees and accomplishments.

We wished that all of the Gilson Graphics team could be there, but the turnout was still incredible and we couldn’t have been happier with the results.

What happened at the company picnic?

We’re glad you asked! Here’s a quick recap of some of the big events that happened at the event.

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Step Up Your Retail Game with Gilson

The best retail displays capture shoppers’ attention at a glance, generating interest in a product and helping consumers imagine how the product will benefit them. But retailers need more than a great appearance—they need displays that function well, promoting a smooth traffic flow in stores and facilitating a quick and easy set-up.

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Gilson Takes Center Stage in Venue Opening

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.

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Gilson Elves Deliver Big Results

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!

Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.

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Elf Sample 1

Your Elf Will Be With You Soon For the Holiday Season!

Expecting an Elf surprise? Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of seasonal magic. It’s a fun and easy way for you to add some holiday cheer to your office, desk, or home! A little box of Christmas magic goes a long way.

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Lunch & Learn 2016: Gilson Redefines “Power Lunch”

Anticipation for Gilson’s Lunch & Learn began to build from the moment the eye-catching yellow and black invitation arrived in customers’ mailboxes. Promoting the “Power of Premium,” the invitation included a nifty little pop-up box reminding guests of the date (and visually demonstrating Gilson’s multi-layered capabilities.) Within days, nearly 200 customers had confirmed a spot at the annual event, assuring the place would be packed to overflowing!

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Large Format Printer: Faster Than a Speeding Bullet

Need a large format printer that’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3  large format printer—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically advanced equipment on the planet!

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SEO: The Do’s and Don’ts of Your Strategy

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs).

But why is it important to have high rankings on SERPs? According to data from Search Engine Watch illustrated in the chart below, about 67.6% of internet users’ searches occur within the top five search result listings. Being in that top five is critical if you want to generate a significant amount of website traffic.

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