Gilson was named the 2015 Best Practices Award Winner in the Self-Promotion category by PODi, the Digital Printing Initiative. The 2015 awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. Gilson accepted the award at the annual AppForum digital printing and direct marketing conference, May 11-13 at Harrah’s in Las Vegas.
Best Practices Award Selection
Gilson was selected for the integrated marketing campaign they conducted as part of their pre-show marketing efforts for the 2014 GlobalShop show. The campaign also received the 2014 Sizzle Award by EXHIBITOR magazine for excellence in trade show promotion.
The complete case study “Gilson Graphics Increases Booth Traffic and Response Rates” is available for free download for PODi members at www.caslon.com or by requesting a copy from your Gilson representative.
About PODi and Calson
PODi (www.podi.org) is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Esko, Franchise Services, and Xerox. The organization drives demand for marketing applications powered by digital print & helps members build successful digital print businesses.
Caslon (www.caslon.net) helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers including the Zenarate sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.