Posts

Event Marketing On-Target at NTDA Convention

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different.

Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, Gilson earned themselves a captive audience at the 2-hour ‘strolling lunch exhibition’ where they received accolades – and leads! – from neighboring exhibitors.

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Digital Imaging, Gilson Graphics

Lunch & Learn 2017: The Future of Digital Imaging

The Future of Digital Imaging and Changing Marketing Ideals were the hot topics at our Lunch & Learn this year. We invited guests from all across the country to take part in the activity and celebrate the future that digital imaging holds. Guest speaker Frank Mallozzi from EFI talked about the leaps and bounds the industry has taken in a fun and informative presentation that was a smash hit!

This year’s theme was digital imaging, so we went retro and made a fun Polaroid-themed invitation that we used as the overall theme for the event. We also offered fun tie-dye stations, samples and info from our sponsors Veritiv and Mactac, as well as tasty food and great conversation about new innovations in the industry.

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Marketing Power Up Booth

Marketing Power Up! Gilson is a Game-Changer

Reach a new level in marketing! If there’s an uninspired or unsuccessful marketing campaign lurking in your past, slay that beast for good with Gilson. Use a powerful mix of services to create, produce and deliver a targeted, effective campaign.

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Marketing Power Up Booth

Gilson’s Retail World Goes Retro at GlobalShop 2017

At GlobalShop, Gilson dares to be different! This year’s GlobalShop display was no exception, we showed off a brand new retro gaming-themed booth that explores the various levels of “Retail World” – and how Gilson can help you reach the top of your game. If you’re looking for new ways to promote your business, look no further!

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Gilson 20 Monroe Live

Gilson Takes Center Stage in Venue Opening

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.

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Lunch & Learn 2016: Gilson Redefines “Power Lunch”

Anticipation for Gilson’s Lunch & Learn began to build from the moment the eye-catching yellow and black invitation arrived in customers’ mailboxes. Promoting the “Power of Premium,” the invitation included a nifty little pop-up box reminding guests of the date (and visually demonstrating Gilson’s multi-layered capabilities.) Within days, nearly 200 customers had confirmed a spot at the annual event, assuring the place would be packed to overflowing!

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Lunch & Learn Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of FoldFactory.com, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special.

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Lunch Learn Cover

Lunch & Learn Event 2015: 200+ Visit Gilson

Gilson’s Lunch & Learn 2015 Event recently hosted more than 200 guests at their Grand Rapids, Michigan production facility for a morning of exploration and learning sponsored in part by Central Michigan Paper and Mohawk.

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Direct Mail Webinar

Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

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