Entries by Gilson

Targeted Mailings: Increasing Student Response Rates

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students.

Textiles and Innovation: A Room in a Box

Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market. To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Alta is the first (and only) textile technology to deliver certified performance […]

Lunch & Learn Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of FoldFactory.com, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special.

Gilson Wins 2015 Best Practices Award

Gilson was named the 2015 Best Practices Award Winner in the Self-Promotion category by PODi, the Digital Printing Initiative. The 2015 awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. Gilson accepted the award at the annual AppForum digital printing and direct marketing conference, […]

College Photoshoots: 9 Tips for Spring

College photoshoots are big business this time of year. In college admissions offices, the arrival of spring brings with it other annual events such as the push for committing students by May 1, allocating budgets for next year, and selecting a photographer to capture outdoor images before students scatter the globe for the summer. Luckily, […]

Top 5 Reasons to Visit Gilson at GlobalShop

If you’re planning on attending the 2015 GlobalShop in at the Mandalay Bay Convention Center in Las Vegas this year, you won’t want to miss the Gilson exhibit! There will be plenty of opportunities to interact with the display (think: magnets, dry erase, edge-lit LED plexi, and more!) and to be inspired. Here are just […]

2015 Gilson Calendar: Pirates, Asteroids, & Cheesy Jokes

By now, your 2015 Gilson Calendar, which features photography from Gilson’s very own employees, should be proudly adorning your cubicle wall. But it’s time to take it to the next level. Pull out your smartphone or tablet and head to the App Store or Google Play to download the free Aurasma application.

Augmented Reality: Bringing Print to Life

Gilson first introduced Augmented Reality (A/R) to our customers at our 2013 lunch and learn event, where guest speaker Daniel Dejan from Sappi North America showcased fantastic 3D digital animations that lept from the pages of his workbook titled ‘Print&’. Since then, we’ve shared our expertise and thought-leadership on the subject to many of our […]