Elf Blog Featured

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!

Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.

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If a company’s business is all about recycling, it makes perfect sense that its trade show booth would be completely recyclable. Harris Equipment, a waste and recycling equipment provider based in Georgia, wanted its trade show display to reflect the company’s services. But the structure Harris envisioned was more complicated than a simple cardboard display. Gilson had just what Harris needed to make this vision of a recyclable, reusable design a reality.  

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Gilson Textiles 1

Applied Textiles, a Gilson customer based in Byron Center, Michigan, recently introduced Alta, an award-winning textile technology for the commercial interiors market. To catch the attention of a leader in the hotel industry, you need a pretty unique product—and an innovative way to promote it. Alta is the first (and only) textile technology to deliver certified performance and fire code compliance to virtually every textile application, making it ideal for hospitality applications such as hotels and restaurants.

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