A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.
https://gilsongraphics.com/wp-content/uploads/2014/11/Gilson_QuickPrinting_Photo1-300x223-1.png223300Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2014-11-14 19:45:152024-03-23 11:37:58Gilson Adapts: Demand for Digital & Design Increases
Gilson’s education marketing consultant Brent Rudin offers key insight into the world of alumni appeals in his recent LinkedIn blog post “Alumni Appeals: Don’t Just Ask for Money.” He notes that “while many alumni are generous to respond, others will remember this as yet another round of begging for money, turn on the shredder, and ‘file’ it away.”
The Sizzle Awards votes are in! Gilson has been named the “the best thing since sliced bread” for their mouth-watering sandwich-themed campaign at the 2014 GlobalShop show in Las Vegas.
https://gilsongraphics.com/wp-content/uploads/2014/10/sizzleawards.jpg250250Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2014-10-14 13:17:552023-08-23 16:07:04Gilson Wins at National Sizzle Awards
Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials.
Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.
https://gilsongraphics.com/wp-content/uploads/2015/03/Screen-Shot-2017-09-22-at-11.40.00-AM-300x276.png276300Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2014-07-07 13:05:502023-08-23 16:07:12Print & Digital: Working Better Together
What do we mean by a “Sandwich?” For the fourth consecutive year, Gilson made the trek to GlobalShop, the world’s largest annual event for retail design and shopper marketing. Anyone who’s ever been involved in an annual event or campaign knows that repetition is the key to success. Moving forward with that in mind, our team knew this was potentially a BIG year for Gilson at GlobalShop.
https://gilsongraphics.com/wp-content/uploads/2014/05/Gilson_Booth_KH_web-300x151.jpg151300Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2014-05-08 19:20:292024-04-11 11:46:06Selling the Sandwich: More Than You Think
Trade shows. Can’t live with ‘em, can’t live without ‘em. On the one hand, you need to attend to be considered a viable player in the industry. On the other hand, you’re sharing space with hundreds of your biggest competitors—all vying for the attention of people who may not even be the decision-makers you’re trying to reach. On top of that, you’re juggling freight charges, booth fees, hotel charges, entertainment and travel expenses, and (of course) the costs associated with developing a whiz-bang, knock-out, show-stopping trade show promotion.
Whew! So the question is, with all that pain and suffering, how can marketers make it worthwhile? Let’s take a look at how we handled our most recent trade show experience, and the takeaways you might borrow for your own event marketing campaign.
https://gilsongraphics.com/wp-content/uploads/2014/05/Gilson_DirectMail2_DE_web1-1024x738.jpg7381024Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2014-05-05 15:48:532024-04-11 11:46:51Pre-show Marketing: A Turn for the Tasty
Gilson Adapts: Demand for Digital & Design Increases
UpdatesA recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.
Read more
Higher Education Marketing: Maximizing Alumni Appeals
UpdatesGilson’s education marketing consultant Brent Rudin offers key insight into the world of alumni appeals in his recent LinkedIn blog post “Alumni Appeals: Don’t Just Ask for Money.” He notes that “while many alumni are generous to respond, others will remember this as yet another round of begging for money, turn on the shredder, and ‘file’ it away.”
Read more
Gilson Wins at National Sizzle Awards
UpdatesThe Sizzle Awards votes are in! Gilson has been named the “the best thing since sliced bread” for their mouth-watering sandwich-themed campaign at the 2014 GlobalShop show in Las Vegas.
Read more
Print & Digital: Working Better Together
UpdatesThinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials.
Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.
Read more
Selling the Sandwich: More Than You Think
EventsWhat do we mean by a “Sandwich?” For the fourth consecutive year, Gilson made the trek to GlobalShop, the world’s largest annual event for retail design and shopper marketing. Anyone who’s ever been involved in an annual event or campaign knows that repetition is the key to success. Moving forward with that in mind, our team knew this was potentially a BIG year for Gilson at GlobalShop.
Read more
Pre-show Marketing: A Turn for the Tasty
EventsTrade shows. Can’t live with ‘em, can’t live without ‘em. On the one hand, you need to attend to be considered a viable player in the industry. On the other hand, you’re sharing space with hundreds of your biggest competitors—all vying for the attention of people who may not even be the decision-makers you’re trying to reach. On top of that, you’re juggling freight charges, booth fees, hotel charges, entertainment and travel expenses, and (of course) the costs associated with developing a whiz-bang, knock-out, show-stopping trade show promotion.
Whew! So the question is, with all that pain and suffering, how can marketers make it worthwhile? Let’s take a look at how we handled our most recent trade show experience, and the takeaways you might borrow for your own event marketing campaign.
Read more