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Creative Spirits
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign.

When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique interactive displays.

“The original project came to us as a bid opportunity where, essentially, the most creative idea would win,” said Brandon Aube, account executive at Gilson. “Total Wine & More was so impressed by our concepts that they actually selected two of the concepts to roll out in two different markets for A/B testing.”

The annual campaign is a big driver of summer sales for Total Wine & More, and this year they were looking to take the display to the next level.

“Lighting, motion, true three-dimensionality: those were all important aspects in making the display really stand out,” said Aube.

Sample Installation Instructions for TWM Display

Gilson approached the project from a strategic perspective, taking store counts and total budget into consideration, then providing solutions that met those expectations. The result? Two displays designed to grab eyes and fill carts.

“Total Wine could not be happier with how the projects turned out, and we are already hard at work on the next big seasonal campaign,” said Aube.

Stay tuned for the next round on us.

Event Marketing On-Target at NTDA Convention

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different.

Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, Gilson earned themselves a captive audience at the 2-hour ‘strolling lunch exhibition’ where they received accolades – and leads! – from neighboring exhibitors.

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Gilson 20 Monroe Live

Gilson Takes Center Stage in Venue Opening

Gilson was thrilled to be a part of the anticipation preceding the opening of 20 Monroe Live, a 2,600-seat concert venue in downtown Grand Rapids, Michigan. Concert-goers eagerly purchased tickets to see the opening acts, including Trombone Shorty & Orleans Avenue with Joe Hertler & The Rainbow Seekers, Umphrey’s McGee, Lynyrd Skynyrd and Shinedown.

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Elf Blog Featured

Gilson Elves Deliver Big Results

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!

Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.

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Elf Sample 1

Your Elf Will Be With You Soon For the Holiday Season!

Expecting an Elf surprise? Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of seasonal magic. It’s a fun and easy way for you to add some holiday cheer to your office, desk, or home! A little box of Christmas magic goes a long way.

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SEO: The Do’s and Don’ts of Your Strategy

One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs).

But why is it important to have high rankings on SERPs? According to data from Search Engine Watch illustrated in the chart below, about 67.6% of internet users’ searches occur within the top five search result listings. Being in that top five is critical if you want to generate a significant amount of website traffic.

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Harris Steals the Show with Recyclable Booth

If a company’s business is all about recycling, it makes perfect sense that its trade show booth would be completely recyclable. Harris Equipment, a waste and recycling equipment provider based in Georgia, wanted its trade show display to reflect the company’s services. But the structure Harris envisioned was more complicated than a simple cardboard display. Gilson had just what Harris needed to make this vision of a recyclable, reusable design a reality.  

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Social Media Gilson

Social Media: 10 Steps to Make it Simple

Social media can be pretty hard to navigate! So many options and material are continuously being updated. Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business.

Luckily, we’ve got some easy tips to help create a great campaign and push your outreach to another level.

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reindeercampaign

Gilson Wins Reindeer Games This Christmas

Join us for some Reindeer Games and a marketing campaign so successful, you would even say it glows! When it comes to marketing and Christmas, Gilson has all the holiday magic you’ll ever need.

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Gilson Sandwich Pre-Show Marketing

Pre-show Marketing: A Turn for the Tasty

Trade shows. Can’t live with ‘em, can’t live without ‘em. On the one hand, you need to attend to be considered a viable player in the industry. On the other hand, you’re sharing space with hundreds of your biggest competitors—all vying for the attention of people who may not even be the decision-makers you’re trying to reach. On top of that, you’re juggling freight charges, booth fees, hotel charges, entertainment and travel expenses, and (of course) the costs associated with developing a whiz-bang, knock-out, show-stopping trade show promotion.

Whew! So the question is, with all that pain and suffering, how can marketers make it worthwhile? Let’s take a look at how we handled our most recent trade show experience, and the takeaways you might borrow for your own event marketing campaign.

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