Posts

Event Marketing On-Target at NTDA Convention

When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different.

Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, Gilson earned themselves a captive audience at the 2-hour ‘strolling lunch exhibition’ where they received accolades – and leads! – from neighboring exhibitors.

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Elf Blog Featured

Gilson Elves Deliver Big Results

When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!

Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.

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Elf Sample 1

Your Elf Will Be With You Soon For the Holiday Season!

Expecting an Elf surprise? Things are getting pretty crowded in the Gilson Workshop and we’re on the verge of releasing hundreds of pointy-eared helpers into the holiday landscape!  We want to be sure your very own elf is in the pack, ready to boost your business (or at least your mood) with a touch of seasonal magic. It’s a fun and easy way for you to add some holiday cheer to your office, desk, or home! A little box of Christmas magic goes a long way.

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Lunch & Learn 2016: Gilson Redefines “Power Lunch”

Anticipation for Gilson’s Lunch & Learn began to build from the moment the eye-catching yellow and black invitation arrived in customers’ mailboxes. Promoting the “Power of Premium,” the invitation included a nifty little pop-up box reminding guests of the date (and visually demonstrating Gilson’s multi-layered capabilities.) Within days, nearly 200 customers had confirmed a spot at the annual event, assuring the place would be packed to overflowing!

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Targeted Mailings: Increasing Student Response Rates

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students.

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Lunch & Learn Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of FoldFactory.com, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special.

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Lunch Learn Cover

Lunch & Learn Event 2015: 200+ Visit Gilson

Gilson’s Lunch & Learn 2015 Event recently hosted more than 200 guests at their Grand Rapids, Michigan production facility for a morning of exploration and learning sponsored in part by Central Michigan Paper and Mohawk.

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reindeercampaign

Gilson Wins Reindeer Games This Christmas

Join us for some Reindeer Games and a marketing campaign so successful, you would even say it glows! When it comes to marketing and Christmas, Gilson has all the holiday magic you’ll ever need.

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Direct Mail Webinar

Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

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