Posts

Lunch & Learn Invitation Deemed “Super Cool”

Gilson’s event invitation for their recent Lunch & Learn event was crowned “Super Cool” by Trish Witkowski of FoldFactory.com, as she featured the design in her “60-Second Super Cool Fold of the Week.” Calling the piece a “Star Iron Cross with Locked Cover”, Trish explains the ins and outs of the design and what makes it special.

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Lunch Learn Cover

Lunch & Learn Event 2015: 200+ Visit Gilson

Gilson’s Lunch & Learn 2015 Event recently hosted more than 200 guests at their Grand Rapids, Michigan production facility for a morning of exploration and learning sponsored in part by Central Michigan Paper and Mohawk.

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PODiCaseStudy

Gilson Wins 2015 Best Practices Award

Gilson was named the 2015 Best Practices Award Winner in the Self-Promotion category by PODi, the Digital Printing Initiative. The 2015 awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. Gilson accepted the award at the annual AppForum digital printing and direct marketing conference, May 11-13 at Harrah’s in Las Vegas.

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CollegePhotoshoot

College Photoshoots: 9 Tips for Spring

College photoshoots are big business this time of year. In college admissions offices, the arrival of spring brings with it other annual events such as the push for committing students by May 1, allocating budgets for next year, and selecting a photographer to capture outdoor images before students scatter the globe for the summer. Luckily, Gilson has a resource for making a good photoshoot even better.

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Top 5 Reasons to Visit Gilson at GlobalShop

If you’re planning on attending the 2015 GlobalShop in at the Mandalay Bay Convention Center in Las Vegas this year, you won’t want to miss the Gilson exhibit! There will be plenty of opportunities to interact with the display (think: magnets, dry erase, edge-lit LED plexi, and more!) and to be inspired. Here are just a few reasons to visit Gilson this year.

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Gilson_QuickPrinting

Gilson Adapts: Demand for Digital & Design Increases

A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.

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Print & Digital: Working Better Together

Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials. 

Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.

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