Packaging magic isn’t all that mystical. It can actually be a snap! In the packaging and shipping world, “oversized” items can be a problem. In fact, it can add more than $65 to each package that measures over “standard” size. If you’re shipping a birthday package to your mom, that’s an annoying fee; but if you’re shipping literally hundreds of packages to your customers and dealer network every week, the cost adds up.
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When it comes to getting noticed in a crowded marketplace, Gilson has just the magical mix you need to stand out and grab your customers’ attention–just ask the elves!
Our most recent marketing campaign began with a fun idea and a couple of pointy ears. Gilson invited customers and prospects to reduce their holiday frenzy with a small, but particularly eye-catching helper: a customized elf.
HelloWorld, based in Detroit, is a world leader in interactive promotions for more than 60 of the nation’s top 100 large-brand advertisers including Adidas, Colgate-Palmolive, Dell, Disney, General Mills, General Motors, HBO, and Wendy’s. Since its founding in 1999, HelloWorld has grown into the largest company of its type in the world — more than twice the size of its closest competitor — and has opened offices in Chicago, Dallas, New York, and London.