Award Winning Trade Show Booth

Creating an award-winning trade show booth is no easy task. But with a little creativity and a whole lot of planning, an eye-catching, engaging display is within reach. And Gilson Graphics can help you do it!

We recently exhibited at GlobalShop 2018 where our RoboShop-themed booth won a Best Booth Design Award. How did we do it? Read on for the inside scoop on how to make your next trade show booth a winner!

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GlobalShop 2018 Best Booth Design Award

GlobalShop 2018 has just kicked off and we couldn’t be more excited. Located at McCormick Place in Chicago, the show is full of exhibitors and attendees ready for an exciting experience. And to make a great show even greater–GlobalShop awarded our booth! We received the news yesterday morning that our RoboShop booth won a Best Booth Design Award! Combining the theme of GlobalShop’s #notmyapocalypse with our customizable services, we created a RoboShop where you can build and adapt your own services to make your business shine.

Here’s some more information about the award, the show, and the RoboShop booth we’re featuring this year.

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Integrated Marketing Campaign

Integrated marketing can take your campaign from limited to limitless. Your audience has access to so many different mediums to receive your message, so it’s important to meet them where they are. Whether that’s in the mailbox, their inbox, on social media or on their mobile devices and tablets.

Planning impactful touchpoints and tailoring your campaign to your audience makes a marketing campaign memorable and sticks out for years to come. After all, you want your clients and customers to talk about the campaign long after it’s over!

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Holiday Luncheon

Gilson Graphics’ Holiday Luncheon celebrated the season in style with food, fun, and festivities here in the snowy heart of Grand Rapids, Michigan. This year we went with a Flannel dress theme that let employees channel their inner lumberjack and share in the lively activities we had planned. Reminding everyone that we like to work hard and play hard here at Gilson–especially during the holidays!

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Digital Imaging, Gilson Graphics

The Future of Digital Imaging and Changing Marketing Ideals were the hot topics at our Lunch & Learn this year. We invited guests from all across the country to take part in the activity and celebrate the future that digital imaging holds. Guest speaker Frank Mallozzi from EFI talked about the leaps and bounds the industry has taken in a fun and informative presentation that was a smash hit!

This year’s theme was digital imaging, so we went retro and made a fun Polaroid-themed invitation that we used as the overall theme for the event. We also offered fun tie-dye stations, samples and info from our sponsors Veritiv and Mactac, as well as tasty food and great conversation about new innovations in the industry.

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Blog, SEO

Improve your Blog Post SEO with quick and easy tips that anyone can use! Are you having trouble figuring out how to structure your blogs for SEO? It’s easier than you think! Just step outside of the box and start thinking about making your posts more concise and easier to read.

What is SEO? SEO stands for Search Engine Optimization, which helps people searching for specific keywords find your blog or website. The goal is to always try to have top-notch SEO so that people can find your content.

But where do you start?

We’ve gathered some quick and easy tips that will get your SEO in line and start boosting your blog posts. Here are just a few tips to get you blogging like a pro in no time.

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