How to Work Hard and Play Hard with a Company Picnic

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Company Picnic

A company picnic is no joke. We all love to work hard, but it’s just as important to play hard. This year we celebrated our first company picnic in almost ten years for Gilson Graphics! We celebrated at Riverside Park in beautiful Grand Rapids where we played games, ate great food, and celebrated our employees and accomplishments.

We wished that all of the Gilson Graphics team could be there, but the turnout was still incredible and we couldn’t have been happier with the results.

What happened at the company picnic?

We’re glad you asked! Here’s a quick recap of some of the big events that happened at the event.

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Packaging Magic: It’s All in the Box

Packaging Gilson

Packaging magic isn’t all that mystical. It can actually be a snap! In the packaging and shipping world, “oversized” items can be a problem. In fact, it can add more than $65 to each package that measures over “standard” size. If you’re shipping a birthday package to your mom, that’s an annoying fee; but if you’re shipping literally hundreds of packages to your customers and dealer network every week, the cost adds up.

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Large Format Printer: Faster Than a Speeding Bullet

Need a large format printer that’s red and black and sails through print jobs up to 8x faster than its predecessor? It’s the amazing new VUTEk LX3  large format printer—Gilson’s latest secret weapon in our quest to serve customers with the most efficient and technologically advanced equipment on the planet!

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SEO: The Do’s and Don’ts of Your Strategy

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One of the best ways to help your business thrive is to pay attention to your search engine optimization (SEO) activities. SEO activities include everything you do to increase the visibility of your website among potential customers. A strong SEO effort is usually reflected in a strong rating on search engine results pages (SERPs).

But why is it important to have high rankings on SERPs? According to data from Search Engine Watch illustrated in the chart below, about 67.6% of internet users’ searches occur within the top five search result listings. Being in that top five is critical if you want to generate a significant amount of website traffic.

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Social Media: 10 Steps to Make it Simple

Social Media Gilson

Social media can be pretty hard to navigate! So many options and material are continuously being updated. Participating in social media is often beneficial to companies, but introducing and operating social media pages may generate a lot of questions in your business.

Luckily, we’ve got some easy tips to help create a great campaign and push your outreach to another level.

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Targeted Mailings: Increasing Student Response Rates

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According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students.

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