Posts

Targeted Mailings: Increasing Student Response Rates

According to data provided by the National Student Clearinghouse, college student enrollment for Fall 2015 was down almost two percent from the previous year. To combat this downward trend, educational institutions are aggressively pursuing new strategies like targeted mailings to attract students.

Read more

CollegePhotoshoot

College Photoshoots: 9 Tips for Spring

College photoshoots are big business this time of year. In college admissions offices, the arrival of spring brings with it other annual events such as the push for committing students by May 1, allocating budgets for next year, and selecting a photographer to capture outdoor images before students scatter the globe for the summer. Luckily, Gilson has a resource for making a good photoshoot even better.

Read more

Direct Mail Webinar

Direct Mail Webinar Now Available

In case you missed it – or want to see it again! – Gilson’s most recent Lunch & Learn Series Event is now available for online viewing. Relive the educational and inspirational event where Danial Dejan from Sappi North America discusses the ins and outs in his one-of-a-kind workshop ‘Act Now! Direct Mail: Pushing the Envelope.’

Watch the entire workshop online – segmented into five core subject areas. Interested in learning more? Reach out to your Gilson representative and request the companion booklet “Act Now: A Better Response to Direct Mail.”

Read more

Gilson_QuickPrinting

Gilson Adapts: Demand for Digital & Design Increases

A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.

Read more

Cover Photo

Higher Education Marketing: Maximizing Alumni Appeals

Gilson’s education marketing consultant Brent Rudin offers key insight into the world of alumni appeals in his recent LinkedIn blog post “Alumni Appeals: Don’t Just Ask for Money.” He notes that “while many alumni are generous to respond, others will remember this as yet another round of begging for money, turn on the shredder, and ‘file’ it away.”

Read more

Cover Photo

Print & Digital: Working Better Together

Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials. 

Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.

Read more