Gilson first introduced Augmented Reality (A/R) to our customers at our 2013 lunch and learn event, where guest speaker Daniel Dejan from Sappi North America showcased fantastic 3D digital animations that lept from the pages of his workbook titled ‘Print&’. Since then, we’ve shared our expertise and thought-leadership on the subject to many of our clients, and have some really neat examples to show off!
A recent article by MyPRINTResource and Quick Printing magazine highlighted Gilson’s digital strengths and capabilities in adapting to a changing marketplace. As industry professionals continue to see the value in combining their integrated marketing efforts under one roof, Gilson stands out as a knowledgeable partner thanks to our full-service capabilities.
Gilson’s education marketing consultant Brent Rudin offers key insight into the world of alumni appeals in his recent LinkedIn blog post “Alumni Appeals: Don’t Just Ask for Money.” He notes that “while many alumni are generous to respond, others will remember this as yet another round of begging for money, turn on the shredder, and ‘file’ it away.”
The Sizzle Awards votes are in! Gilson has been named the “the best thing since sliced bread” for their mouth-watering sandwich-themed campaign at the 2014 GlobalShop show in Las Vegas.
Thinking of trading in your print collateral for a suite of digital assets? Think again. A recent article by the ICEF Monitor offers some interesting insight on the benefits of supplementing your online marketing efforts with quality printed materials.
Customers who received a printed catalog spent more meaningful time on the company’s website and purchased 28% more on average than customers who did not receive a catalog. And that held for every age category.
Gilson has launched our new website! At Gilson, we are always focused on our clients’ needs. Whether we’re printing a big job at a moment’s notice, delivering store signage to one of the Midwest’s largest retailers, or developing creative solutions to complex marketing problems, our number one goal is helping our clients to succeed.
