How a little advanced planning can yield higher engagement for your next virtual event. Meeting with clients and prospects virtually vs. in-person has become somewhat the new normal. But a half-hour meeting is much different than a four-hour virtual event, such as the Gilson Annual Sales Meeting. With this meeting for 30+ sales and executive […]
https://gilsongraphics.com/wp-content/uploads/2020/10/MacroBox-1.png20132463Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2020-10-06 11:14:352023-06-28 15:18:58Hosting Events in a Pandemic: Transforming the Virtual into Reality
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign. When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique […]
A behind-the-scenes look at restoring the historic murals at The Milton (formerly known as the Heritage Towers) in Battle Creek, Michigan. The new apartment buildings and storefronts at The Milton will soon be open for business, complete with restored Art Deco ceiling murals, just as they were in the 1930s.
A behind-the-scenes look at creating the award-winning GRCC Ford Fieldhouse Legacy Mural Facility signage can showcase a logo, give information, or point guests in the right direction. But sometimes, a project comes along that can inspire people in a much deeper way. The floor-to-ceiling-and-beyond graphics in the new Grand Rapids Community College Ford Fieldhouse do just […]
https://gilsongraphics.com/wp-content/uploads/2020/04/grcc_feature.jpg6521772Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2020-04-17 11:00:002023-08-23 16:00:27A Legacy in The Making
During a webinar on navigating the current pandemic crisis, our team watched a clip from the iconic movie Forrest Gump. If you’ve seen the movie, you certainly remember the scene: Lieutenant Dan is out in the middle of a hurricane, whooping and hollering right in the thick of the storm, while others are hunkered down […]
https://gilsongraphics.com/wp-content/uploads/2020/04/feature.png11713071Gilsonhttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngGilson2020-04-09 08:59:312023-08-23 16:00:43Riding Out The Storm
Gilson’s top priority remains the health and safety of our employees, our customers, and the consumers they serve. Based on the recommendations of the U.S. Homeland Security we have been informed by our Military, Food, Medical and Pharmaceutical clients that we are an “Essential Supplier” and must remain in operation now that the Governor’s office has issued a ‘shelter-in-place’ directive in the state of Michigan. As such, we will remain in operation with a team of employees who choose to work and make it possible for our customers to maintain continuity of service.
What started as a conversation about how to ease the pressure on our internal production staff during the busy holiday season turned into one of our most successful – and economical! – marketing campaigns. Read more about how a fictitious sauce brand transformed Gilson’s sales model in our latest case study. The Sticky Situation […]
https://gilsongraphics.com/wp-content/uploads/2019/01/sauce_blogcrop.png9572441Kim Elmorehttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngKim Elmore2019-01-08 09:53:452024-04-11 11:48:20Gilson Spreads More Than Just Holiday Cheer
Sales are up. Your marketing campaigns have double-digit response rates. Your expenses came in under budget this year and the company is flourishing. Sounds like the perfect time to sit back and relax, enjoy your success. Wrong. It’s easy to get complacent when things are going right, but it’s even more important to continually challenge […]
https://gilsongraphics.com/wp-content/uploads/2019/01/fivesigns_smheader.png6241500Kim Elmorehttps://gilsongraphics.com/wp-content/uploads/2017/06/gilsonlogo_blk.pngKim Elmore2019-01-02 15:46:272023-08-23 16:01:065 Signs You Need to Reinvent Your Marketing for 2019
T’was the month before Christmas, and all through the shop, no elf ink was printed, not even one drop! Gilson’s customers stood by their mailboxes with a glare, wondering when their elves would be there. “Where’s my elf?” they demanded, “Where’s my reindeer? My tree? Gilson always gives me swag, it’s so clever! And […]
If managing your promotional products, event materials, and corporate apparel has become a burden, reach out to Gilson for a custom Mindwire® solution to give you anytime access to your materials. Here’s a case study that showcases how Gilson can rise to any challenge when it comes to managing and providing promotional items.
When it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different. Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, […]
Never one to let a good idea go stale, Gilson is changing up the Lunch & Learn recipe and inviting you to ‘Crunch’ & Learn – an educational event with an all-new format! We’ve partnered with AMA West Michigan for an exclusive, invitation-only event. Make plans to join us at Vander Mill Grand Rapids (505 Ball […]
Hosting Events in a Pandemic: Transforming the Virtual into Reality
EventsHow a little advanced planning can yield higher engagement for your next virtual event. Meeting with clients and prospects virtually vs. in-person has become somewhat the new normal. But a half-hour meeting is much different than a four-hour virtual event, such as the Gilson Annual Sales Meeting. With this meeting for 30+ sales and executive […]
Gilson pours on the creative thinking for Total Wine & More’s annual All-American Spirit in-store marketing campaign. When it comes to creativity, Gilson is known for making it a double. This was especially true for the recent All-American Spirit campaign for Total Wine & More retail locations, where Gilson executed not one, but two unique […]
Preserving Heritage
Produce, ProjectsA behind-the-scenes look at restoring the historic murals at The Milton (formerly known as the Heritage Towers) in Battle Creek, Michigan. The new apartment buildings and storefronts at The Milton will soon be open for business, complete with restored Art Deco ceiling murals, just as they were in the 1930s.
A Legacy in The Making
Design, Produce, ProjectsA behind-the-scenes look at creating the award-winning GRCC Ford Fieldhouse Legacy Mural Facility signage can showcase a logo, give information, or point guests in the right direction. But sometimes, a project comes along that can inspire people in a much deeper way. The floor-to-ceiling-and-beyond graphics in the new Grand Rapids Community College Ford Fieldhouse do just […]
Riding Out The Storm
Industry Updates, UpdatesDuring a webinar on navigating the current pandemic crisis, our team watched a clip from the iconic movie Forrest Gump. If you’ve seen the movie, you certainly remember the scene: Lieutenant Dan is out in the middle of a hurricane, whooping and hollering right in the thick of the storm, while others are hunkered down […]
COVID-19 Prevention
Industry UpdatesUpdated: March 23, 2020 at 1:21pm
Gilson’s top priority remains the health and safety of our employees, our customers, and the consumers they serve. Based on the recommendations of the U.S. Homeland Security we have been informed by our Military, Food, Medical and Pharmaceutical clients that we are an “Essential Supplier” and must remain in operation now that the Governor’s office has issued a ‘shelter-in-place’ directive in the state of Michigan. As such, we will remain in operation with a team of employees who choose to work and make it possible for our customers to maintain continuity of service.
Gilson Spreads More Than Just Holiday Cheer
Case Studies, Design, Produce, ProjectsWhat started as a conversation about how to ease the pressure on our internal production staff during the busy holiday season turned into one of our most successful – and economical! – marketing campaigns. Read more about how a fictitious sauce brand transformed Gilson’s sales model in our latest case study. The Sticky Situation […]
5 Signs You Need to Reinvent Your Marketing for 2019
Case Studies, Design, ProjectsSales are up. Your marketing campaigns have double-digit response rates. Your expenses came in under budget this year and the company is flourishing. Sounds like the perfect time to sit back and relax, enjoy your success. Wrong. It’s easy to get complacent when things are going right, but it’s even more important to continually challenge […]
What the elf? Where’s my Gilson holiday campaign?
Case Studies, Design, Events, Projects, Updates T’was the month before Christmas, and all through the shop, no elf ink was printed, not even one drop! Gilson’s customers stood by their mailboxes with a glare, wondering when their elves would be there. “Where’s my elf?” they demanded, “Where’s my reindeer? My tree? Gilson always gives me swag, it’s so clever! And […]
Case Study: Lake Michigan Credit Union – Promotional Products
Case StudiesIf managing your promotional products, event materials, and corporate apparel has become a burden, reach out to Gilson for a custom Mindwire® solution to give you anytime access to your materials. Here’s a case study that showcases how Gilson can rise to any challenge when it comes to managing and providing promotional items.
Event Marketing On-Target at NTDA Convention
Events, Case StudiesWhen it comes to securing the attention of a crowd at an event, Gilson has been known to hit their mark. This year’s inaugural showing at the National Trailer Dealers Association (NTDA) Convention in Colorado Springs was no different. Thanks to a few well-aimed direct mail pieces, targeted emails, and a handful of Nerf® darts, […]
New this year: Our first-ever “Crunch” & Learn Event!
UpdatesNever one to let a good idea go stale, Gilson is changing up the Lunch & Learn recipe and inviting you to ‘Crunch’ & Learn – an educational event with an all-new format! We’ve partnered with AMA West Michigan for an exclusive, invitation-only event. Make plans to join us at Vander Mill Grand Rapids (505 Ball […]